From UID Futuremap to UID Brandbase in Twenty Years..
The branding "craze" in Sweden, started in the 1990s, with help of the work on my first book, "Varumärkets inre värden", which was published in 1998 and won an award as "Marketing book of the year"!
My main argument by then was that the first task is NOT to create advertising - but a brand strategy - to make Long term Brand building the main strategy for every serious big or small business and individual! In year 2000 I opened a website, with the domain UID Futuremap, where UID could and should become the goal for every business and student. " From Blurity to Clarity became my slogan…
The branding "craze" in Sweden, started in the 1990s, with help of the work on my first book, "Varumärkets inre värden", which was published in 1998 and won an award as "Marketing book of the year"!
My main argument by then was that the first task is NOT to create advertising - but a brand strategy - to make Long term Brand building the main strategy for every serious big or small business and individual! In year 2000 I opened a website, with the domain UID Futuremap, where UID could and should become the goal for every business and student. " From Blurity to Clarity became my slogan…
It started with my first book, "Varumärkets inre Värden" The inner values of a brand) which was published in Sweden in 1998 and received an award as "Marketing book of the Year, by the Swedish Marketing Association. This gave me and my new book endless publicity in Sweden. Somebody suggested that I should translate my Swedish book into English! I tried to find finance for this work, but ended up doing all this work myself, which took much longer, then I had expected…twenty years of hard, but fun thinking and writing !!! I started my work with writing a new book, with the Swedish title "Mänskligt Ledarskap" (Trustmark Management) This book didn't sell a all, since it became "to thick" Out of this work came my program "Trustmark Branding"
