The profits will be found in a Clear Brand
As a Branding expert I have learnt everything I know about brands and branding in Europe Over the last fifty years, You can obviously learn a lot about Successful branding in the USA,
Like from Apple with Steve Jobs at the helm :)
The Prime Example in Europe is the Brand French Champagne, which fulfills all requirement on brilliant, profitable Branding!
You can find successful brand examples in all European industries…the profits derive not from all different products, but from European, clear brand values !!!!!
Europe is full with successful brand examples. The world has a lot to learn from these :-)
Read my new book !
I started in year 2000, with designing the UID Futuremap, as a learning framework for Europe, showing how all 500 million Europeans can learn how to build further on their brands, on endless Cultural and natural values!!!!
